Display device



: Feb. 24, 1931; F. MALLGRAF 1,793,862

DISPLAY DEVICE Filed Nov. 9, 1929 TTORNEY Patented Feb. 24, 1931 UNITED STATES PATENT OFFICE FERDINAND MALLGRAF, OF LITTLE NECK, NEW YORK, ASSIGNOR TO THE AMERICAN TOBACCO COMPANY, OF NEW YORK, N Y., A CORPORATION OF NEW JERSEY DISPLAY DEVICE Application filed November 9, 1929. Serial No. 406,097.

This invention is an improvement in display devices, and more particularly in devices for providing a pleasing and attractive display of dummies, representing goodsin standard packages, such as packages of cigarcttes.

In displaying goods packed in packages of uniform size, such as cigarettes for instance, it is not desirable to display the pack ages themselves for obvious reasons.

One of the primary objects of the present invention is the provision of a display device, for displaying in a pleasing manner, a number of dummy packages, each representing a package of a certain article, as for instance cigarettes.

Another object" is the provision of a display device, in the form of a panel with a number of dummies attached thereto and pleasingly arranged thereon, so constructed that they may be collapsed into a substantially flat form on the panel for storage or transportation, and may be easily expanded into display position.

Another object is the provision of a form of dummy of a nature such that it may be quickly and easily collapsed flat, or restored to normal display position, merely by the pressure of the finger on an end wall of the dummy.

With these and other objects in view the invention consists in the construction and novel combination of parts fully described hereinafter, illustrated in the accompanying drawings, and pointed out in the claims appended hereto, it being understood that various changes in the form, proportion, size and minor details of construction within the scope of the claims, may be resorted to without departing from the spirit of the invention.

In the drawings forming a part hereof 7 Fig. l is a front view of the improved de-' vice with a part. broken away.

Fig. 2 is a side view.

Fig. 3 is a perspective view of one of the dummies expanded to display the connection between the end flaps.

Fig. 4 is a longitudinal section of a dummy.

Fig. 5 is a section on the line 5-5 of Fig. 4.

Fig. 6 is a longitudinal section showing a dummy collapsed.

Fig. 7 is a section on the line 7-7 of Fig. 1.

The present embodiment of the invention comprises a background in the form of a panel 1 of cardboard or the like, of suitable size and shape, and provided with suitable ornamentation and display matter. A substantially right triangular leaf 2 is hinged to the rear face of the panel, at approximately the central vertical line, and means is provided for holding the leaf at substantial right angles to the panel. The leaf has a portion 3 at the long straight side, partially separated from the body of the leaf by a crease .or score line 4, and this portion 3 is secured to the leaf in any suitable manner, as for instance, by adhesive, to enable the body of the leaf to swing at right angles to the panel, or into substantial parallelism therewith.

The means for holding the leaf extended includes tabs 5, formed by cutting the leaf on definite lines, and each tab is within the area of both leaf body and portion 3. The arrangement is such that when the body of the leaf is bent at right angles to the hinge portion 3, the tabs cut out may be bent downwardly at right angles to the planes of the leaf so body and portion 3, to hold the leaf body at right angles to the portion 3 and the panel.

By means of the leaf arranged as above de: scribed and locked, the panel may be supported in the position shown in Fig. 2. It will be apparent that by the proper cutting of the short side or base of the leaf body, the panel may be displayed upright, or inclined, as may be desired. The dummies to be described are arranged on the front of the panel in any desired figure, and they are of a character such that they may be collapsed flat upon the panel 67 8-9--1010a, is folded, as indicated in Fig. 3. The elements 10 and 10a are connected by a strip 11 of the same material to form the other side wall, in the manner shown in Fig. 5, and each of the ends 8 has a tuck-in flap 12, which is adapted to be tucked in beneath the back 7 in the manner shown in Figs.

Band 4.

This is the usual form of cigarette package, and the dummy is formed by connecting the tuck-in flaps 12 with a strip 13 of the same .inaterial, the ends of the strip being connected to the tuck-in flaps in any suitable manner, as for instance, by adhesive.

This connection 13 constrains the end walls thus holding the dummy expanded.

The dummies are arranged on the panel in any form desired. As for instance, in Fig. l, twelve dummies are used, six at each side of the panel, and each set of dummies is arranged in an are shaped formation, the concave sides of the formation being adjacent. All of the dummies of a set may be collapsed the manner shown at the left of Fig. 1, in which case they lie close against the panel, as shown in Fig. 7.

When all the dummies on the panel are ,collapsed, and the leaf 2 folded flat upon the back of the panel, the panels maybe stacked one upon the other, to occupy a mlnimum of space during transportation or storage, and when so arranged, there is no possibility of crushing of the dummies.

What is claimed as new is 1. The combination with a supporting sheet, of a plurality of collapsible dummies secured thereon, each dummy being in box form andincluding a back, end walls foldably connected thereto, a sheet foldably connecting the end walls, and other wall portions foldably connected to the back and joined to form a collapsible enclosure for the end walls and their connection, whereby the end walls are collapsed by pushing either inward and the other wall portions are then collapsed upon and about the end wall and connection-strucwall portions foldably connected to the back and joined to form a collapsible enclosure for the end walls and their connection, whereby the end walls are collapsed by pushing either inward and the other wall portionsmay then be collapsedupon and about the end wall and connection structure.

Signed at New York City, in the county of New York and State of New York, this 7th day of November, A. D. 1929.

FERDINAND MALLGRAF. 

